{"id":969,"date":"2010-01-12T22:49:27","date_gmt":"2010-01-12T20:49:27","guid":{"rendered":"https:\/\/www.tomislavstankovic.com\/blog\/?p=969"},"modified":"2016-02-21T18:19:59","modified_gmt":"2016-02-21T16:19:59","slug":"web-alati-za-pracenje-online-reputacije","status":"publish","type":"post","link":"https:\/\/www.tomislavstankovic.com\/blog\/web-alati-za-pracenje-online-reputacije\/","title":{"rendered":"Web alati za pra\u0107enje online reputacije"},"content":{"rendered":"

\u017delite dobiti upozorenje i znati za svako spominjanje imena Va\u0161e tvrtke ili osobnog imena, naziva branda<\/a>, domene, proizvoda, usluge,… na Web<\/a>-u? Naravno da je odgovor pozitivan – zato nastavite \u010ditati.
\nU trenutku kada dobijete obavijest o novo stvorenom sadr\u017eaju<\/strong> vrijeme je za reakciju, a vjerujem da \u017eelite reagirati prije nego se problem pojavi u samom vrhu rezultata na tra\u017eilicama.
\nZa tu svrhu postoje stotine web alata<\/strong>, neke sam ve\u0107 spominjao poput Google Alerts<\/a>-a i saidWot<\/a>-a, dok \u0107u u ovom blog postu izdvojiti nekoliko alata primjerenih malim i srednjim tvrtkama kao i fizi\u010dkim osobama, a koji su potpuno besplatni<\/strong>.<\/p>\n

Feed Reader<\/strong>
\nPostavljanje \u010dita\u010da feed<\/a>-ova jedno je od jednostavnijih rje\u0161enja koje mo\u017eete koristiti za pra\u0107enje online reputacije. Google Reader je u tom slu\u010daju osnova od koje sve kre\u0107e i na kojoj sve zavr\u0161ava, a funkcionira na principu klju\u010dnih rije\u010di. Mo\u017eete ga postaviti na iGoogle<\/a> po\u010detnu stranicu ili ostati na Google Reader<\/a> po\u010detnoj stranici.<\/p>\n

Google Alerts<\/strong>
\nSlu\u017ei za pra\u0107enje i prikupljanje relevantnih rezultata putem Google tra\u017eilice<\/a> ovisno o vrsti sadr\u017eaja kojeg ste izabrali i vrsti upita kojeg ste kreirali. Google Alerts<\/a> odli\u010dan je primjer jednostavne web funkcionalnosti o \u010demu sam ve\u0107 pisao<\/a>.<\/p>\n

Yahoo! Alerts<\/strong>
\nSlu\u017ei za pra\u0107enje i prikupljanje relevantnih rezultata putem Yahoo tra\u017eilice<\/a> ovisno o vrsti sadr\u017eaja kojeg ste izabrali i vrsti upita kojeg ste kreirali. Obavijesti mo\u017eete primati putem e-maila, Uskoro mo\u017eete o\u010dekivati detaljniji blog post<\/a> upravo o Yahoo Alerts<\/a>-u.<\/p>\n

Q&A Tracking<\/strong>
\nAko je netko postavljao pitanja o vama ili va\u0161oj tvrtki Yahoo Answers<\/a> je ono \u0161to trebate da bi to prona\u0161li. Napominjem da na\u0161e govorno podru\u010dje nije podr\u017eano tako da ovaj web alat mo\u017eete koristiti jedino za internacionalne pretrage i rezultate.<\/p>\n

Twitter Search<\/strong>
\nTwitter Search<\/a> \u010dini pretra\u017eivanje klju\u010dnih fraza maksimalno jednostavnim, a mo\u017eete pretra\u017eivati po klju\u010dnoj rije\u010di, imenu (osobe, branda, tvrtke,…), lokaciji, datumu, stavu (pozitivan ili negativan) i sl. Nudi vam se i mogu\u0107nost pretplate na \u010dita\u010d feed<\/a>-ova, opcija koju bi svakako trebali koristiti.<\/p>\n

Technorati<\/strong>
\nAko ste bloger<\/a> onda vam je Search Technorati <\/a>ve\u0107 poznat. Pomo\u0107u njega pratite tko sve spominje va\u0161 blog ili odre\u0111ene klju\u010dne rije\u010di koje su dio nekog blog posta. Tako\u0111er se mo\u017eete pretplatiti na \u010dita\u010d feed<\/a>-ova.<\/p>\n

BackType<\/strong>
\nPra\u0107enje vlastitih komentara na blogovima, pronalazak komentara po zadanim klju\u010dnim rije\u010dima, pregled svih komentara nekog \u010dlanka ili blog posta i pretplatu na njih nudi vam BackType<\/a>.<\/p>\n

Social Mention<\/strong>
\nVrlo sli\u010dan Google Alerts-u, ali specijaliziran za prikupljanje rezultata na dru\u0161tvenim mre\u017eama. Social Mention<\/a> tako\u0111er funkcionira na principu klju\u010dnih rije\u010di te pronalaska i prikaza trenutnih konverzacija. Prikaz rezultata mo\u017ee i\u0107i kroz \u010dita\u010d feed<\/a>-ova, e-mail ili ga mo\u017eete downloadati u Excel<\/a>u.<\/p>\n

BoardReader<\/strong>
\nPratite razgovore na forumima<\/a>. Rezultati mogu biti prikazani po datumu, odre\u0111enoj domeni ili relevantnosti. Tako\u0111er je mogu\u0107e precizirati prikaz rezultata ovisno pretra\u017eujete li postove, teme (topice) ili kompletan forum. BoardReader<\/a> prona\u0107i \u0107e i ono za \u0161to mislite da ne postoji.<\/p>\n

Foto: https:\/\/www.luisroc.com\/<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u017delite dobiti upozorenje i znati za svako spominjanje imena Va\u0161e tvrtke ili osobnog imena, naziva branda, domene, proizvoda, usluge,… na Web-u? Naravno da je odgovor pozitivan – zato nastavite \u010ditati. U trenutku kada dobijete obavijest o novo stvorenom sadr\u017eaju vrijeme je za reakciju, a vjerujem da \u017eelite reagirati prije nego se problem pojavi u samom … Nastavi \u010ditati Web alati za pra\u0107enje online reputacije<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":3918,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[26],"tags":[103,105,98,80,100,104,102,101,106,99],"class_list":["post-969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-reputacija","tag-backtype","tag-boardreader","tag-feed-reader","tag-google-alerts","tag-qa-tracking","tag-social-mention","tag-technorati","tag-twitter-search","tag-web-feed","tag-yahoo-alerts"],"yoast_head":"\nWeb alati za pra\u0107enje online reputacije - Tomislav Stankovi\u0107<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tomislavstankovic.com\/blog\/web-alati-za-pracenje-online-reputacije\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web alati za pra\u0107enje online reputacije - Tomislav Stankovi\u0107\" \/>\n<meta property=\"og:description\" content=\"\u017delite dobiti upozorenje i znati za svako spominjanje imena Va\u0161e tvrtke ili osobnog imena, naziva branda, domene, proizvoda, usluge,… na Web-u? 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