{"id":70,"date":"2009-07-12T16:56:18","date_gmt":"2009-07-12T14:56:18","guid":{"rendered":"https:\/\/www.tomislavstankovic.com\/blog\/?p=70"},"modified":"2014-07-11T00:28:38","modified_gmt":"2014-07-10T22:28:38","slug":"online-reputation-management-orm","status":"publish","type":"post","link":"https:\/\/www.tomislavstankovic.com\/blog\/online-reputation-management-orm\/","title":{"rendered":"Online reputation management (ORM)"},"content":{"rendered":"

\"Online<\/p>\n

ORM je sustavno istra\u017eivanje i analiza osobnog ili profesionalnog, poslovnog ugleda, kao i ugleda tvrtke,<\/strong> a predstavlja sadr\u017eaj u svim vrstama online medija.<\/p>\n

Sve do prije nekoliko godina profesionalno napisani sadr\u017eaji okupirali su ve\u0107inu na\u0161e pa\u017enje dok je danas situacija znatno druga\u010dija.
\nS porastom kori\u0161tenja dru\u0161tvenih mre\u017ea raste i broj informacija generiranih od strane korisnika me\u0111u kojima je bitno razlikovati korisne od bespotrebnih i potencijalno \u0161tetnih. Takvog \u0107e sadr\u017eaja u budu\u0107nosti biti sve vi\u0161e te se javila potreba za sustavnim upravljanjem takvim sadr\u017eajima nebitno radi li se o stru\u010dno napisanom sadr\u017eaju, blogovima, profilima na dru\u0161tvenim mre\u017eama, komentarima tj. sadr\u017eajima koji su usmjereni na osobe, grupe, tvrtke, proizvode, doga\u0111aje, trendove i sl.<\/p>\n

Aukcije.hr<\/a> su jedan od primjera na doma\u0107oj web sceni gdje u praksi mo\u017eete vidjeti i isprobati kako funkcionira upravljanje reputacijom na sadr\u017eaju generiranom od strane korisnika. Nakon svake prodaje ili kupovine Vi dajete i dobijate povratnu informaciju koja \u0107e druge \u010dlanove potaknuti na kupovinu tj. prodaju ili potpuno odustajanje od istoga.<\/p>\n

Mediji<\/strong> koje prati ORM :
\n– tradicionalne web stranice
\n– dru\u0161tvene mre\u017ee
\n– web stranice sa recenzijama proizvoda i usluga
\n– nezavisni forumi<\/a>
\n– blogovi i blog zajednice<\/a>
\n– mikro blog servisi
\n– pretra\u017eiva\u010di<\/p>\n

Efekti<\/strong> ORM-a :
\n– pobolj\u0161anje zadovoljstva kupca dobivanjem povratne informacije od potro\u0161a\u010da o tome \u0161to je dobro ili lo\u0161e o pojedinim proizvodima ili uslugama
\n– pove\u0107anje percepcije branda kroz mogu\u0107nost anga\u017eiranja potro\u0161a\u010da koji daje svoje mi\u0161ljenje
\n– stjecanje uvida o konkurenciji i njihovim klijentima
\n– u\u010dinkovitiji odnosi s javno\u0161\u0107u temeljeni na dvosmjernoj komunikaciji
\n– osiguran sustav za rano upozorenje i obrambeni PR<\/a>
\n– smanjenje potro\u0161nje za marketing
\n– pronalazak eventualnog slobodnog prostora za prezentaciju proizvoda i usluga
\n– stjecanje uvida u mi\u0161ljenja potro\u0161a\u010da kroz klju\u010dne rije\u010di koje se navode u njihovoj
\nsvakodnevnoj komunikaciji<\/p>\n","protected":false},"excerpt":{"rendered":"

\"Online<\/p>\n

ORM je sustavno istra\u017eivanje i analiza osobnog ili profesionalnog, poslovnog ugleda, kao i ugleda tvrtke,<\/strong> a predstavlja sadr\u017eaj u svim vrstama online medija.<\/p>\n","protected":false},"author":1,"featured_media":3312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[26],"tags":[28,113,29],"class_list":["post-70","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-reputacija","tag-management","tag-online-reputacija","tag-orm"],"yoast_head":"\nOnline reputation management (ORM) - Tomislav Stankovi\u0107<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tomislavstankovic.com\/blog\/online-reputation-management-orm\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online reputation management (ORM) - 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