{"id":3227,"date":"2014-06-14T23:07:33","date_gmt":"2014-06-14T21:07:33","guid":{"rendered":"https:\/\/www.tomislavstankovic.com\/blog\/?p=3227"},"modified":"2017-08-02T10:11:54","modified_gmt":"2017-08-02T08:11:54","slug":"uvod-seo-bing","status":"publish","type":"post","link":"https:\/\/www.tomislavstankovic.com\/blog\/uvod-seo-bing\/","title":{"rendered":"Uvod u SEO za Bing [Microsoft Virtual Academy]"},"content":{"rendered":"

\nNa Microsoft Virtual Academy<\/a> mogu\u0107e je prona\u0107i sve vi\u0161e razli\u010ditih online te\u010dajeva tj. za svakoga po ne\u0161to. I nedavno sam tako primijetio ovaj vezan za SEO<\/a> pa reko idem vidjeti \u0161to nudi. Opravdao je moja o\u010dekivanja jer i nisam o\u010dekivao saznati ni\u0161ta posebno novo ili druga\u010dije po\u0161to je ipak ovo te\u010daj za po\u010detnike, a kojima ga svakako mogu preporu\u010diti. I neovisno o tome \u0161to je rije\u010d o Bingu, ve\u0107inu sadr\u017eaja ovog te\u010daja mo\u017eete primijeniti kako na Google tako i na ostale tra\u017eilice. Stara narodna poslovica ka\u017ee ”Reci mi za koliko tra\u017eilica zna\u0161 re\u0107i \u0107u ti tko si<\/em>”.<\/p>\n

\"Uvod<\/p>\n

Te\u010daj je podijeljen u 5 modula od kojih svaki sadr\u017eava video predavanje i Power Point prezentaciju te kratki test od 5 pitanja za provjeru znanja. Naravno, ako ve\u0107 imate nekog SEO iskustva mo\u017eete se odmah baciti na rje\u0161avanje svih testova i na taj na\u010din skratiti vrijeme konzumacije te\u010daja na minimum.<\/p>\n

1. modul: Uvod u SEO<\/h3>\n

\"Uvod
\nPrvi modul, uz to \u0161to \u0107e vam dati vi\u0161e detalja o samom SEOu ponudit \u0107e i neke informacije o Bing\/Yahoo tra\u017eilici te vas upoznati s usko vezanim pojmovima kao \u0161to su: Bingbot, MSNbot, Adidxbot i BingPreview. Uz to \u0107e prikazati na\u010dine kako Bing gleda na SEO<\/a> optimizaciju uz vi\u0161e od 1000 faktora koji na nju utje\u010du. Pojmovi kao \u0161to su SERP, crawler, ranking, index i dr. ne\u0161to su \u0161to \u0107ete od prve shvatiti iako mo\u017eda do sada niste niti \u010duli za te pojmove.
\nTako\u0111er, kratko je predstavljena i platforma Bing Ads<\/a> kao direktan konkurent Googleovom AdWordsu koji trenutno pokriva Bing i Yahoo tra\u017eilice te partnerske stranice kao \u0161to su Facebook, WebMD, Amazon, CNBC, Monster i Viacom.<\/p>\n

2. modul: Istra\u017eivanje i va\u017enost klju\u010dnih rije\u010di<\/h3>\n

\"Uvod
\nKlju\u010dne rije\u010di su ve\u0107 toliko pro\u017evakana tema da to postaje bolno za \u010ditati, ali od nekakvih po\u010detaka se mora krenuti pa tako i u ovom modulu sva pa\u017enja ide prema klju\u010dnim rije\u010dima. Poja\u0161njava se terminologija (head keywords, mid-tail keywords, long-tail keywords), osnove istra\u017eivanja klju\u010dnih rije\u010di koriste\u0107i Bing Keyword Tool<\/a> kao i najbolje prakse i savjeti. Prilikom istra\u017eivanja klju\u010dnih rije\u010di od velike vam koristi mo\u017ee biti Microsoft Excel tj. Bing Ads Intelligence plugin<\/a>.<\/p>\n

3. modul: On-page optimizacija<\/h3>\n

\"Uvod
\nOvaj se modul ti\u010de planiranja sadr\u017eaja web stranica i kako ga optimizirati za najbolje rezultate. Glavni savjet ovog dijela te\u010daja je da umjesto kori\u0161tenja zastarjelih SEO tehnika kao \u0161to je nabacivanje klju\u010dnih rije\u010di (keyword stuffing<\/a>) pi\u0161ete zanimljiv i koristan sadr\u017eaj. Nakon toga fokus skre\u0107e na on-page elemente poput title taga, H1-H6<\/a> elemenata, ALT teksta i ostalog \u0161to je potrebno da bi se zadovoljile neke osnove SEO optimizacije. Osnovna razlika izme\u0111u on-page i 0ff-page optimizacije je \u0161to u prvom slu\u010daju imate punu kontrolu<\/a> dok u drugom nemate. Da biste dobro savladali on-page optimizaciju morate poznavati HTML<\/a>.<\/p>\n

4. modul: Pregled tehni\u010dkih SEO pitanja i alata<\/h3>\n

\"Uvod
\nU ovom modulu po\u010dinje prava zabava i konkretni primjeri kako pravilno koristiti sve \u0161to ste nau\u010dili kroz prija\u0161nje module te kako rije\u0161iti potencijalne probleme pri \u010demu vam od posebne koristi mo\u017ee biti Bing Webmaster’s Tools<\/a>. Prije svega toga poja\u0161njava se teorija i logika koja stoji iza arhitekture web stranica, planiranja iste i me\u0111usobnog linkanja.
\nPrije planiranja i pisanja kvalitetnog sadr\u017eaja<\/a> potrebno je zadovoljiti tehni\u010dke kriterije, kao \u0161to su dobra arhitektura stranice, \u010disti kod, responzivan dizajn, pravilno postavljen robots.txt i dr., koji \u0107e omogu\u0107iti da sadr\u017eaj na pravi na\u010din bude prezentiran korisnicima.
\nKada je stranica napravljena i postavljena na web potrebno ju je provu\u0107i kroz Bing Webmaster’s Tools u kojemu je mogu\u0107e napraviti \u017eeljenu konfiguraciju, pregledavati izvje\u0161taje o stranici i raditi dijagnozu stranice te u slu\u010daju problema<\/a> iskoristiti neke od ondje ponu\u0111enih alata za rje\u0161avanje tih problema.<\/p>\n","protected":false},"excerpt":{"rendered":"

Na Microsoft Virtual Academy mogu\u0107e je prona\u0107i sve vi\u0161e razli\u010ditih online te\u010dajeva tj. za svakoga po ne\u0161to. I nedavno sam tako primijetio ovaj vezan za SEO pa reko idem vidjeti \u0161to nudi. Opravdao je moja o\u010dekivanja jer i nisam o\u010dekivao saznati ni\u0161ta posebno novo ili druga\u010dije po\u0161to je ipak ovo te\u010daj za po\u010detnike, a kojima … Nastavi \u010ditati Uvod u SEO za Bing [Microsoft Virtual Academy]<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":3813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[292,295,294,293,296,290],"class_list":["post-3227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-razno","tag-bing","tag-microsoft-virtual-academy","tag-mva","tag-optimizacija","tag-seo","tag-trazilica"],"yoast_head":"\nUvod u SEO za Bing [Microsoft Virtual Academy] - Tomislav Stankovi\u0107<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tomislavstankovic.com\/blog\/uvod-seo-bing\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uvod u SEO za Bing [Microsoft Virtual Academy] - Tomislav Stankovi\u0107\" \/>\n<meta property=\"og:description\" content=\"Na Microsoft Virtual Academy mogu\u0107e je prona\u0107i sve vi\u0161e razli\u010ditih online te\u010dajeva tj. za svakoga po ne\u0161to. I nedavno sam tako primijetio ovaj vezan za SEO pa reko idem vidjeti \u0161to nudi. 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