{"id":171,"date":"2009-07-31T00:00:58","date_gmt":"2009-07-30T22:00:58","guid":{"rendered":"https:\/\/www.tomislavstankovic.com\/blog\/?p=171"},"modified":"2021-02-10T14:42:22","modified_gmt":"2021-02-10T13:42:22","slug":"trazilice-orm","status":"publish","type":"post","link":"https:\/\/www.tomislavstankovic.com\/blog\/trazilice-orm\/","title":{"rendered":"Tra\u017eilice (ORM)"},"content":{"rendered":"<p>Ovo je mo\u017eda i najkompleksnija opcija za upravljanje reputacijom. Nekoliko faktora mora biti zadovoljeno da bi rezultati na tra\u017eilicama bili povoljni. Sav sadr\u017eaj koji je napisan o Vama biti \u0107e dostupan na tra\u017eilicama i ako niste uspjeli u borbi protiv sadr\u017eaja vrijeme je za bitku protiv tra\u017eilica pomo\u0107u tra\u017eilica. Znam, ovo je kontradiktorno \u2013 ali bitno je odr\u017eati balans jer pomo\u0107u tra\u017eilica \u0107ete u drugi plan staviti negativan sadr\u017eaj i istaknuti onaj pozitivan \u2013 o tome sam ve\u0107 pisao u temi \u00a0<a title=\"Search Engine Reputation Management (SERM)\" href=\"https:\/\/www.tomislavstankovic.com\/blog\/search-engine-reputation-management-serm\/\">Search Engine Reputation Management (SERM)<\/a>.<\/p>\n<p>Znate i sami kako ide igra pokvarenih telefona gdje najobi\u010dnija izjava postane bitno druga\u010dija glasina. Sada shva\u0107ate i mo\u0107 interneta kao medija gdje te glasine mogu jo\u0161 vi\u0161e ugroziti Va\u0161u reputaciju. To ne mora biti veliki problem ako je rije\u010d o glasini koja se ti\u010de osobno Vas jer preko toga mo\u017eete prije\u0107i i brzo se oporaviti, ali ako glasina ugro\u017eava Va\u0161e poslovanje i naru\u0161ava kredibilitet onda je situacija bitno druga\u010dija.<\/p>\n<p>Tada treba kombinirati reputation management i SEO. Reputation management \u0107e kreirati i javnosti dostaviti informacije koje Vi \u017eelite i koje su Vam potrebne, dok je SEO proces optimizacije web stranice kako bi ona bila \u0161to bolje rangirana na tra\u017eilicama. Svaka od tih opcija je vrlo dobra, ali njihova kombinacija je odli\u010dna jer jedna drugu podupiru.<\/p>\n<p>Unato\u010d svim  poduzetim koracima postoji mogu\u0107nost da rezultati nisu zadovoljavaju\u0107i i da je tamo negdje ostao dio negativnog sadr\u017eaja bez obzira na \u010dinjenicu da je taj isti sadr\u017eaj mo\u017eda uklonjen. Sigurno se pitate kako ne\u0161to mo\u017ee biti dostupno ako je uklonjeno, a odgovor glasi \u2013 cache.<\/p>\n<p>Google nudi dva rje\u0161enja.  Ako ste sadr\u017eaj kreirali sami, kasnije shvatili da ste pogrije\u0161ili idite na ovaj &#8216;<a title=\"Urgent removal request\" href=\"https:\/\/www.google.com\/support\/webmasters\/bin\/answer.py?hl=en&amp;answer=61062\" target=\"_blank\" rel=\"noopener\">Urgent removal request<\/a>&#8216; link, no ako je sadr\u017eaj kreirao netko drugi onda pratite upute iz slijede\u0107eg linka &#8216;<a title=\"Report spam, paid links, malware, and other problems to Google\" href=\"https:\/\/www.google.com\/support\/webmasters\/bin\/answer.py?answer=93713&amp;topic=13511\" target=\"_blank\" rel=\"noopener\">Report spam, paid links, malware, and other problems to Google<\/a>&#8216;.<br \/>\nYahoo \u0107e Vam dopustiti da uklonite samo onaj sadr\u017eaj koji ste sami kreirali, a to mo\u017eete u\u010diniti na slijede\u0107em linku \u2013 &#8216;<a title=\"How can I delete my URLs from the Yahoo! index?\" href=\"https:\/\/help.yahoo.com\/l\/us\/yahoo\/search\/siteexplorer\/delete\/siteexplorer-46.html\" target=\"_blank\" rel=\"noopener\">How can I delete my URLs from the Yahoo! index?<\/a>&#8216;.<\/p>\n<p>Postoji jo\u0161 nekoliko mogu\u0107ih metoda o kojima mo\u017eete vi\u0161e saznati ovdje -&gt; <a title=\"Repairing Your Online Reputation\" href=\"https:\/\/www.tomislavstankovic.com\/blog\/repairing-your-online-reputation\/\">Repairing Your Online Reputation<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ovo je mo\u017eda i najkompleksnija opcija za upravljanje reputacijom. Nekoliko faktora mora biti zadovoljeno da bi rezultati na tra\u017eilicama bili povoljni. Sav sadr\u017eaj koji je napisan o Vama biti \u0107e dostupan na tra\u017eilicama i ako niste uspjeli u borbi protiv sadr\u017eaja vrijeme je za bitku protiv tra\u017eilica pomo\u0107u tra\u017eilica. Znam, ovo je kontradiktorno \u2013 ali &hellip; <a href=\"https:\/\/www.tomislavstankovic.com\/blog\/trazilice-orm\/\" class=\"more-link\">Nastavi \u010ditati <span class=\"screen-reader-text\">Tra\u017eilice (ORM)<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[26],"tags":[34,29,30,62],"class_list":["post-171","post","type-post","status-publish","format-standard","hentry","category-online-reputacija","tag-google","tag-orm","tag-serm","tag-trazilice"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tra\u017eilice (ORM) - Tomislav Stankovi\u0107<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tomislavstankovic.com\/blog\/trazilice-orm\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tra\u017eilice (ORM) - Tomislav Stankovi\u0107\" \/>\n<meta property=\"og:description\" content=\"Ovo je mo\u017eda i najkompleksnija opcija za upravljanje reputacijom. 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