{"id":1206,"date":"2010-02-21T00:01:21","date_gmt":"2010-02-20T23:01:21","guid":{"rendered":"https:\/\/www.tomislavstankovic.com\/blog\/?p=1206"},"modified":"2016-02-21T00:04:57","modified_gmt":"2016-02-20T22:04:57","slug":"filtriranje-negativnog-sadrzaja","status":"publish","type":"post","link":"https:\/\/www.tomislavstankovic.com\/blog\/filtriranje-negativnog-sadrzaja\/","title":{"rendered":"Filtriranje negativnog sadr\u017eaja"},"content":{"rendered":"

Kako bi uop\u0107e mogli zapo\u010deti s radom na poslovnoj online reputaciji morate znati kada, gdje i na koji na\u010din se pri\u010da o vama ili va\u0161oj tvrtki. Znate kako se ka\u017ee \u2013 znanje je mo\u0107<\/strong>!<\/p>\n

Web alati za pra\u0107enje online reputacije<\/a> (Yahoo! Alerts<\/a>, Google Alerts<\/a>, saidWot<\/a>) samo su sredstvo koje \u0107e vas dovesti do prve stanice. U po\u010detku morate ih sve koristiti barem nekoliko puta kako bi imali realnu sliku stanja online reputacije.
\nKasnije prema procjeni izaberete nekoliko alata koji vam najvi\u0161e odgovaraju i daju najbolje rezultate ovisno o va\u0161im potrebama te ih koristite svakodnevno, bez iznimke.
\nU ovoj fazi bitno je prona\u0107i<\/a> one web stranice na kojima se pojavljuje najvi\u0161e relevantnog sadr\u017eaja te isti filtrirati (Content filtering<\/a>) kako bi se odvojilo bitno od nebitnoga.<\/p>\n

\u0160to u\u010diniti kada prona\u0111ete negativan sadr\u017eaj?<\/strong>
\nUtvrdite tko je napisao odre\u0111eni komentar, provjerite radi li neki od korisnika za konkurenciju, kakve su ostale aktivnosti svih uklju\u010denih u raspravu. Ovo morate znati kako bi izabrali pravi pristup u eventualnoj komunikaciji<\/a> na web stranici gdje se vodi rasprava. Nakon toga razmislite \u0161to taj konkretan sadr\u017eaj zna\u010di za poslovanje tvrtke. Zadnje ali ne manje bitno, procjenite va\u017enost cjelokupne web stranice koriste\u0107i Alexa<\/a> i ciljanu publiku kojoj je ista namijenjena.<\/p>\n

Ako je o\u010dito da sadr\u017eaj nema stvarne osnove zahtjevajte njegovo uklanjanje<\/a> ili barem stopiranje daljnjih komentara. Poku\u0161ajte poslati e-mail svakom korisniku kako bi vidjeli u \u010demu je problem i poku\u0161ali do\u0107i do rje\u0161enja. Zapo\u010dnite komunikaciju<\/a> i trudite se dovesti ju na razinu koja najvi\u0161e odgovara va\u0161em poslovanju. \u00a0Ako ne dobijete odgovor tada je vrijeme da objavite demant. Sve ovo \u0107ete poduzeti jedino u slu\u010daju da je doti\u010dna web stranica izrazito posje\u0107ena, namijenjena va\u0161oj ciljanoj publici, te ru\u0161i kredibilitet tvrtke i sl., u suprotnom nema potrebe poticati stvaranje novog sadr\u017eaja.<\/p>\n

\u0160to ako negativan sadr\u017eaj ima stvarne osnove tj. temelje?
\n<\/strong>Sastavite i objavite svoje vi\u0111enje situacije. Ovdje nema mjesta isprikama, izvla\u010denju ili poku\u0161ajima da se krivnja prebaci na korisnika<\/a> proizvoda ili usluge koje pru\u017eate nego morate pokazati da stvarno radite na ispravljanju problema. Naglasite ako ste anga\u017eirali dodatne djelatnike, zaobi\u0161li birokratske procedure i sl., sve kako biste pomogli korisniku. Nakon toga dolazite do faze kada je potrebno komunikaciju u\u010diniti privatnom, koristite e-mail<\/a>, IM<\/a>, mobitel<\/a> ili ne\u0161to \u010detvrto. Svaki daljnji postupak ti\u010de se jedino vas kao predstavnika tvrtke i korisnika kao pojedinca.<\/p>\n

Kakva je korist od objavljivanja pozitivnog sadr\u017eaja?
\n<\/strong>Ako sadr\u017eaj ne mo\u017ee biti uklonjen va\u017eno je da se u budu\u0107nosti vidi kako ste dali sve od sebe kako bi pomogli korisniku<\/a>. \u0160to je tvrtka manja i ograni\u010denija na lokalno podru\u010dje (Primjer IT<\/a>) to je va\u017enost takvog sadr\u017eaja ve\u0107a.<\/p>\n

Kako do\u0107i do ve\u0107e koli\u010dine pozitivnog sadr\u017eaja?
\n<\/strong>Mo\u017eda \u0107ete pomisliti kako je dovoljno samo raditi korektno, tako se pona\u0161ati prema korisnicima i poslovnim partnerima, ali nije tako. Pisanje i objava takve vrste sadr\u017eaja zahtjevaju vrijeme koje svatko ne \u017eeli izdvojiti pa je potrebno imati PR kanale<\/a> pomo\u0107u kojih \u0107e pozitivan sadr\u017eaj stizati do ciljane publike. Prije svega pa\u017enju posvetite poslovnim web stranicama<\/a>.<\/p>\n

I zapamtite \u2013 kako bi uop\u0107e mogli reagirati na negativne komentare morate znati da oni postoje<\/strong>.<\/p>\n

Foto: https:\/\/timbertown.ca\/<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Kako bi uop\u0107e mogli zapo\u010deti s radom na poslovnoj online reputaciji morate znati kada, gdje i na koji na\u010din se pri\u010da o vama ili va\u0161oj tvrtki. Znate kako se ka\u017ee \u2013 znanje je mo\u0107! Web alati za pra\u0107enje online reputacije (Yahoo! Alerts, Google Alerts, saidWot) samo su sredstvo koje \u0107e vas dovesti do prve stanice. … Nastavi \u010ditati Filtriranje negativnog sadr\u017eaja<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":3902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[26],"tags":[126,53,87,25],"class_list":["post-1206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-reputacija","tag-filtriranje-sadrzaja","tag-negativan-sadrzaj","tag-negativna-reputacija","tag-reputacija"],"yoast_head":"\nFiltriranje negativnog sadr\u017eaja - Tomislav Stankovi\u0107<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tomislavstankovic.com\/blog\/filtriranje-negativnog-sadrzaja\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Filtriranje negativnog sadr\u017eaja - Tomislav Stankovi\u0107\" \/>\n<meta property=\"og:description\" content=\"Kako bi uop\u0107e mogli zapo\u010deti s radom na poslovnoj online reputaciji morate znati kada, gdje i na koji na\u010din se pri\u010da o vama ili va\u0161oj tvrtki. 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